There can only be one public warning system.

That system must be approved by Governments at all levels.  The system must be economically viable for the wireless carriers and all the related technology partners required to implement and maintain such a system.  The system must be available to all citizens at no direct cost to them. That system is CellAlert™.

If such a system is ever to be deployed it will require the participation of all stakeholders.  Alerting Networks’ mission is to be that independent broker that brings all stakeholders together to create a win-win situation for all parties.

CellAlert™ is an internationally recognized brand, and trusted symbol, that insures  ‘citizens-at-risk’ the information received on a mobile device is; in real time, is authorized government instruction specific to that location, and requires immediate action be taken.

Most importantly, all stakeholders in the delivery of Cellular Emergency Alerts stand to benefit significantly through the collaborative approach to public warning.  CellAlert™ service provides a commercially sustainable model for the deployment of Commercial Mobile Alert Service, CMAS, leverage the largest mobile marketing segment, safety, through branding and cross promotion of the CellAlert™ service.

Governments at all levels,  will be providing their citizens with a single trusted public warning and information system with a significantly improved notification capability at little or no cost to government. 

By embracing this universal CellAlert™ brand, widely promoted by the commercial broadcast partners, participating mobile communication providers receive on air promotion of their network increasing sales and reducing subscriber churn.   Additionally, public familiarity with a critical messaging feature opens the market for other commercial broadcast messaging features and network applications reducing reliance on more profitable messaging services like point-to-point Short Messaging Services, SMS.

In an age of an ever increasing number of manmade and natural disasters, it is critical that citizens-at-risk have immediate access to authorized government information and instruction.  This unique partnership will provide authorized emergency management agencies immediate access to wireless handsets of individuals in, or entering, a location threatened by imminent disaster events. A short text message in the users preferred language will provide real-time alert and advisory instructions, identifying the nature of the emergency, what action to take, and what radio, TV, internet and cable providers are broadcasting more detailed information.